TL;DR

  • 6 seasonal EDDM campaigns covering January through December
  • Each campaign targets a specific homeowner mindset
  • Best results: mail 1-2x/month March through October
  • Bottom line: Start mailing BEFORE demand exists

Why Deck Companies Need EDDM

Deck building is seasonal, but your marketing shouldn't be. The companies that dominate mail consistently to the same neighborhoods, starting months before competitors.

The 12-Month Calendar

January–February: Planning Season

Theme: "Plan Your Dream Deck Before Spring Rush Hits"

Free consultations, priority scheduling, lock-in pricing.

March–April: Decision Season

Theme: "Be On Your New Deck By Memorial Day"

Free inspections, project credits, fast-track slots.

May–June: Peak Urgency

Theme: "It's Not Too Late for This Summer"

Refresh packages, turnaround guarantees.

July–August: Maintenance

Theme: "Don't Replace. Restore for a Fraction of the Cost"

Condition reports, refinishing discounts.

September–October: Smart Buyer

Theme: "Build Now, Enjoy First in Spring"

Off-season pricing, free upgrades.

November–December: Pipeline

Theme: "2027 Projects Now Booking"

Early booking discounts, deposit programs.

Frequently Asked Questions

How much does EDDM cost for a deck company?

Starting at $41.50 for 100 postcards plus $0.247/piece USPS postage. Most deck companies mail 1,000-2,500 pieces per drop.

Start Your Campaign

Browse EDDM postcards or choose a template with free expert design review.