Every Door Direct Mail Printing That Fills Your Calendar
Reach every door in the neighborhoods you want — no mailing list required. EDDM postcards average a 4.4% response rate, 37× higher than email. L&B Printing handles printing, bundling, USPS paperwork, and design review so your campaign actually generates calls.
What Is EDDM?
EDDM (Every Door Direct Mail) is a USPS program that lets you send postcards to every address on specific mail carrier routes — without buying a mailing list. You pick the neighborhoods. You choose the demographics. Your postcard lands in every mailbox on those routes.
It is the most cost-effective way for local businesses to reach new customers. USPS postage is just $0.247 per piece — a fraction of standard direct mail rates. And unlike digital ads that get scrolled past, a physical postcard sits on the kitchen counter. People see it. People respond.
Direct mail generates a 4.4% response rate compared to 0.12% for email, according to the Data & Marketing Association. That is not a marginal difference. That is a different category of results.
L&B Printing specializes in EDDM campaigns that generate response — not just impressions. We review every design before it goes to print, because a postcard with a weak headline or buried call-to-action is a postcard that gets thrown away.
How EDDM Works With L&B Printing
Four steps. We handle the hard parts.
Choose Your Routes
Use our route selection tool to pick carrier routes by ZIP code. Filter by household income, age, and homeowner status to reach the right doors.
Select Your Mailing RoutesDesign Your Postcard
Start with one of our industry-proven templates or upload your own design. Every order includes a free expert design review.
We Print and Bundle
We print your 6.25" × 9" EDDM postcards on heavy 14pt or 16pt cardstock. Then we bundle them by carrier route and complete all USPS paperwork. Print-ready in 3 to 5 business days.
Drop at the Post Office
You drop the bundled, labeled trays at your local Post Office. USPS delivers to every address on your selected routes. No mailing list. No postage meter. No permits required.
Why 50 Years of Data Matters
Most printers will print whatever you send them. L&B Printing will tell you if what you are sending will actually work.
Free Expert Design Review
Every EDDM order includes a complimentary design review. We check your headline for clarity, your call-to-action for visibility, your offer for urgency, and your layout for response-generating hierarchy. This is not a spell check. It is a performance audit based on five decades of campaign data.
Full USPS Compliance — Handled
EDDM has specific requirements: approved sizes, facing slip placement, bundling by carrier route, PS Form 3587 completion. Get any of it wrong and your campaign does not mail. L&B handles every compliance requirement. Your trays arrive ready for the Post Office counter.
Family-Owned Accountability
L&B Printing is not a faceless online print shop. Kristy Ball runs the business her parents Lance and Betsy Booth started in 1974. When you call 1.908.232.7770, you talk to someone who knows your order by name.
EDDM by Industry
EDDM works for any business that serves a local area. These are the industries where we see the strongest results.
Real Estate
Agents who farm neighborhoods with consistent EDDM campaigns become the name people recognize when it is time to sell. Our real estate clients average 3 to 5 listing inquiries per 1,000 postcards mailed.
See Real Estate EDDM TemplatesHVAC and Home Services
Send EDDM postcards before the first heat wave or cold snap and your phone rings when homeowners realize their system is not ready. One HVAC client generated 47 calls from a single 2,500-piece spring campaign.
See HVAC and Home Services EDDM TemplatesRestaurants
Grand openings, new menu launches, catering promotions — EDDM puts your offer on every kitchen counter within a 5-mile radius. Restaurant EDDM campaigns routinely generate $42 in revenue per $1 spent.
See Restaurants EDDM TemplatesContractors and Trades
Your next job is three streets over from your current one. Target carrier routes around active job sites and let neighbors see you are already working in their area.
See Contractors and Trades EDDM TemplatesEDDM Pricing — No Hidden Fees
We separate print cost from postage so you see exactly where your money goes.
| Quantity | 14pt Gloss | 14pt Matte | 16pt Gloss UV |
|---|---|---|---|
| 500 | $0.41 | $0.43 | $0.47 |
| 1,000 | $0.41 | $0.43 | $0.47 |
| 2,500 | $0.29 | $0.31 | $0.35 |
| 5,000 | $0.24 | $0.26 | $0.30 |
USPS Postage: $0.247 per piece (set by USPS — same everywhere)
Sample All-In Cost: 500 postcards on 14pt gloss = $0.41 print + $0.247 postage = $0.662 per piece ($331.00 total)
No setup fees. No design review fees. No bundling fees. The price you see is the price you pay.
Our Guarantee
If your postcards arrive with a print defect — color shift, miscut, stock damage — we reprint the entire order at no charge. No forms. No waiting. Call Kristy directly at 1.908.232.7770.
This is not a corporate policy buried in terms and conditions. It is a personal commitment from a family that has been earning trust since 1974. Your campaign has to look right to perform right, and we stand behind every piece that leaves our shop.
Frequently Asked Questions
What is EDDM and how does it work?+
EDDM stands for Every Door Direct Mail. It is a USPS service that lets you send postcards to every residential address on specific mail carrier routes without purchasing a mailing list. You choose routes based on ZIP code and demographics like household income, age, and homeowner status. L&B Printing prints your postcards, bundles them by route, completes all USPS paperwork, and prepares them for drop-off at your local Post Office.
How much does EDDM cost per piece?+
The total cost per piece includes printing and USPS postage. USPS charges a flat $0.247 per piece for EDDM. Printing costs depend on quantity and paper stock — starting around $0.41 per piece for 500 postcards on 14pt gloss. A typical all-in cost is $0.662 per piece for a 500-piece campaign, dropping below $0.50 per piece at higher quantities. L&B Printing charges no setup, bundling, or design review fees.
What size postcards qualify for EDDM?+
USPS requires EDDM mailpieces to be larger than standard letter size. The most common and cost-effective size is 6.25" x 9", which qualifies for the lowest postage rate. Other approved sizes include 6.25" x 11" and 8.5" x 11". L&B Printing's standard EDDM postcard is 6.25" x 9" on 14pt or 16pt cardstock — the size that balances cost, space for your message, and postal compliance.
Do I need a mailing list for EDDM?+
No. That is the entire point of EDDM. You do not need names, addresses, or a purchased list. You select carrier routes, and USPS delivers your postcard to every residential and business address on those routes. This makes EDDM significantly cheaper and simpler than traditional direct mail, which requires list rental, data processing, and variable printing.
How long does an EDDM campaign take?+
From approved design to print-ready trays, L&B Printing turns EDDM orders around in 3 to 5 business days. After you drop the bundled trays at your Post Office, USPS typically delivers within 3 to 14 business days depending on your local processing facility. Plan for approximately 2 to 3 weeks from order to mailbox delivery.
Does L&B Printing handle USPS paperwork?+
Yes. L&B Printing handles all USPS compliance requirements including PS Form 3587 completion, facing slip creation, bundle labeling, and tray preparation. Your bundled postcards arrive ready to hand over at the Post Office counter. You do not need a bulk mail permit, a postage meter, or any prior experience with USPS procedures.
Start Your EDDM Campaign
You have a service area full of potential customers who do not know you exist yet. An EDDM campaign puts your name, your offer, and your phone number on their kitchen counter — where it stays until they need exactly what you sell.
Pick your routes. We will handle the rest.