Question 1

What is EDDM and how does it work?

Accepted Answer

EDDM (Every Door Direct Mail) is a USPS service that lets you send postcards to every address on specific mail carrier routes without needing a mailing list. You choose routes based on demographics like household income, age, and homeowner status. L&B Printing handles the design review, printing, bundling, USPS paperwork, and delivery to your local Post Office.

Question 2

What size postcards work best for EDDM?

Accepted Answer

The most effective EDDM postcard size is 6.25" x 9", which is the standard USPS-approved size that qualifies for the lowest postage rates. This size provides enough space for a compelling offer and clear call-to-action while keeping costs low.

Question 3

How much does EDDM mailing cost?

Accepted Answer

EDDM postage is currently $0.2107 per piece through USPS — significantly less than standard first-class mail. Combined with our competitive printing rates, a typical EDDM campaign costs between $0.25-$0.40 per household reached. Most campaigns see positive ROI within the first mailing.

Question 4

What response rate can I expect from EDDM?

Accepted Answer

Our tracked campaigns average a 4.4% response rate — that's 37 times higher than email marketing's 0.12% average. Results vary by industry, offer, and design quality, which is why we include free design review on every order.

Question 5

Does L&B Printing offer design review?

Accepted Answer

Yes. Every order gets a free expert design review before it goes to print. Our team checks for response-killing mistakes like unclear calls-to-action, weak headlines, and missing contact information. This service is included at no extra charge.

Question 6

Can I use my own design?

Accepted Answer

Absolutely. You can upload your own print-ready files, or use our online design tool with industry-specific templates. Either way, our team reviews your design for free before printing.

Question 7

What file formats do you accept?

Accepted Answer

We accept PDF (preferred), AI, PSD, INDD, JPG, PNG, and TIFF files. For best results, submit CMYK PDF files at 300 DPI with 0.125" bleed on all sides. Our design review will flag any technical issues before printing.

Question 8

What is your turnaround time?

Accepted Answer

Standard turnaround is 3-5 business days from proof approval. Rush options are available for time-sensitive campaigns. Turnaround begins after your design is approved — not when the order is placed.

Question 9

What paper stocks do you offer?

Accepted Answer

We offer 14pt and 16pt cardstock in Gloss, Matte, and UV coating options. For EDDM postcards, we recommend 14pt Matte or Gloss — durable enough for mail handling while keeping costs competitive.

Question 10

Do you ship nationwide?

Accepted Answer

Yes. While we're based in Branchburg, NJ, we ship printed materials nationwide. For EDDM campaigns, we deliver bundled mail directly to your designated USPS Post Office.

Question 11

How long has L&B Printing been in business?

Accepted Answer

L&B Printing was founded in 1974 by Lance and Betsy Booth. Now in our third generation of family ownership under Kristy Booth, we've been helping businesses generate results through print for over 50 years.

Question 12

What makes L&B different from online printers?

Accepted Answer

Unlike VistaPrint or other online printers that focus on cheap and fast, L&B focuses on results. Every order includes free expert design review, our campaigns average 4.4% response rates, and we have 50 years of data on what actually generates business. We don't just print — we help you succeed.

Frequently Asked Questions

EDDM & Direct Mail

Design & Ordering

Production & Shipping

About L&B Printing

Still Have Questions?