TL;DR

  • $719.78 investment generated $8,250 in commission: 1,046% ROI
  • Just 2 monthly EDDM mailings secured a $275,000 listing
  • Terri reclaimed market share from a competing agent
  • Strategy: education-focused cards, not generic advertising
  • Bottom line: Consistent, strategic direct mail outperforms sporadic marketing every time

The Challenge

Terri Granholm, a seasoned real estate agent with Coldwell Banker in Bedminster, NJ, found herself in a frustrating position. Despite years of experience and a strong track record, she was consistently being beaten out by another agent in a neighborhood she had long considered her own.

She needed to re-establish her authority, stay top-of-mind with homeowners, and win back listings in a competitive farm area.

The Strategy

Terri partnered with L&B Printing to launch a targeted EDDM (Every Door Direct Mail) campaign focused on consistency and education.

We implemented a 2-card monthly strategy:

Card #1: "The 5 Ingredients to Sell Your Home". Positioned Terri as a knowledgeable, trusted expert.

Card #2: "When Is the Best Time to Sell?". Created urgency and curiosity around timing.

The Investment

Total campaign cost: $719.78, includes printing, postage, and delivery to the post office for two full EDDM drops.

The Results

  • 1 new listing secured
  • $275,000 listing price
  • $8,250 commission earned

The ROI

1,046% return on investment. Every $1 spent returned $11.46.

Why It Worked

1. Consistency Beats Competition

Terri showed up in mailboxes repeatedly, while competitors didn't.

2. Education Builds Trust

Her messaging focused on helping, not selling.

3. Right Message, Right Audience

Highly relevant content for homeowners considering selling.

Frequently Asked Questions

How much does an EDDM campaign cost for real estate agents?

Terri's campaign cost $719.78 for two full mailings. L&B Printing offers EDDM postcards starting at $0.415/piece for the 6.25x9 size, with free design review on every order.

How many mailings does it take to see results from EDDM?

Terri saw her first listing after just 2 monthly mailings. Consistent monthly mailings for 6-12 months compound results over time.

Ready to Build Your Own Campaign?

L&B Printing has been helping real estate agents generate measurable results since 1974. Start your EDDM campaign with free expert design review.