Free Tool
Direct Mail ROI Calculator
See exactly what your direct mail campaign could return. Enter your numbers and get instant projections for response, revenue, and ROI.
Campaign Inputs
EDDM routes average 250–750 addresses
EDDM: $0.42–$0.66 print + $0.247 postage
EDDM average: 4.4%. First campaign: 2–3%
Of people who respond, how many buy?
Average revenue from one new customer
Projected Results
Projected Profit
+$3,100
Every $1 spent returns $7.20
How to Read Your Results
Response Rate
The percentage of recipients who take action (call, visit website, redeem offer). EDDM postcards average 4.4%. First campaigns typically see 2–3%, climbing to 5–6% with repetition and design optimization.
Conversion Rate
The percentage of responders who become paying customers. This varies by industry: restaurants see 60–80% (low barrier), while home services see 30–50% (higher consideration).
Cost Per Acquisition
Your total campaign cost divided by the number of new customers acquired. Compare this to your customer lifetime value. If CPA is lower than LTV, the campaign is profitable.
Return on Investment
(Revenue − Cost) ÷ Cost × 100. An ROI of 200% means you earned $3 for every $1 spent. Most EDDM campaigns achieve 200–1,000%+ ROI when designed for response.