Tap Into More Homes
Water purification companies use EDDM postcards to reach homeowners concerned about water quality, hardness, and contaminants. Direct mail educates families about what's in their water and drives free testing appointments.
Start Your Campaign22+
Water tests booked per campaign
4.4%
Average response rate
2,900%
Average ROI
Common Challenges
✗Most homeowners don't think about water quality until they see a news story or taste something off
✗Competing against pitcher filters and fridge filters that feel like 'good enough' solutions
✗Door-to-door sales tactics have given the industry a high-pressure reputation
Campaign Types That Work
Free Water Test Offer
Drive in-home appointments with a no-obligation water test that reveals contaminants homeowners can't see or taste.
Well Water Campaign
Target rural and semi-rural areas where well owners need filtration for iron, sulfur, and bacteria.
New Homeowner Awareness
Reach recently moved families who don't know their new home's water quality or existing system condition.
Whole-Home vs. Point-of-Use
Educate homeowners on the benefits of whole-home systems versus under-sink filters with clear comparison charts.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate