File More Returns
Tax preparation services use EDDM postcards to reach individuals and small businesses in their service area before and during tax season. Direct mail drives appointment bookings during the narrow window when taxpayers are actively looking for help.
Start Your Campaign50+
Returns prepared per campaign
4.4%
Average response rate
2,800%
Average ROI
Common Challenges
✗DIY tax software captures an increasing share of simple returns every year
✗The selling season is compressed into 3-4 months, requiring intensive marketing in a short window
✗National chains spend heavily on advertising, making it hard for independent preparers to compete on awareness
Campaign Types That Work
Tax Season Kickoff
Hit mailboxes in early January with early-bird pricing and appointment availability before the rush.
Last-Minute Filing Reminder
Deploy postcards in late March targeting procrastinators who need professional help before the April deadline.
Small Business Tax Planning
Reach business owners with quarterly estimated tax help, deduction strategies, and year-round advisory services.
Refund Maximizer Campaign
Promote your expertise in finding deductions and credits that DIY software misses, with specific examples.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate