Enroll more swimmers in every session.

Parents book swim lessons close to home, and safety is the reason they finally act. EDDM postcards reach every family in your area with class schedules and a water-safety message that gets them off the fence before pool season.

Fill Your Classes
40+

Enrollments per campaign

4.3%

Average response rate

800%

Average ROI

Common Challenges

Parents wait for a scare or a pool party invitation before booking lessons
Weekend classes waitlist while weekday morning slots sit empty
Sessions end and families drift away without re-enrolling for the next one

Campaign Types That Work

Spring Water Safety

Mail in March and April so kids are safe swimmers before backyard pools and beach trips begin.

Baby & Toddler Intro

Reach young-family neighborhoods with parent-and-me classes that start swimmers early and stay for years.

Fall Session Enrollment

Hit mailboxes in August to keep summer swimmers progressing instead of losing skills over the school year.

Indoor Winter Lessons

Remind families in January that your heated pool means lessons don't have to wait for summer.

Templates coming soon

Swim Schools templates are on the way

We're building ready-to-personalize postcard templates for swim schools businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate