Bring in more new salon clients.

Hair salons and spas use EDDM postcards to reach style-conscious residents in surrounding neighborhoods with new client offers, seasonal promotions, and service menu updates. Direct mail fills chairs and builds the loyal clientele that sustains a salon.

Start Your Campaign
45+

New clients per campaign

4.4%

Average response rate

1,800%

Average ROI

Common Challenges

High stylist turnover means clients follow their stylist, not the salon
Competing against budget chains and at-home hair color for price-sensitive customers
Walk-in traffic is declining as booking apps and online scheduling change how clients find salons

Campaign Types That Work

New Client Welcome

Offer a first-visit discount on cut, color, or treatment services to introduce your salon to neighborhood residents.

Seasonal Color Campaign

Promote trending color techniques and seasonal styles that drive bookings during peak fashion-change periods.

Bridal & Special Event

Target engaged couples and prom-age families with bridal party packages and special occasion styling services.

Referral Reward Program

Encourage existing clients to refer friends with dual-incentive rewards that bring new faces through the door.

Templates coming soon

Hair Salons & Spas templates are on the way

We're building ready-to-personalize postcard templates for hair salons & spas businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate