Drive More Foot Traffic
Retail stores use EDDM postcards to reach shoppers in their trade area with seasonal sales, new product launches, and exclusive in-store events. Direct mail puts your store on the map for households that drive past every day but have never walked in.
Start Your Campaign75+
Store visits per campaign
4.4%
Average response rate
1,800%
Average ROI
Common Challenges
✗E-commerce giants offer convenience and pricing that brick-and-mortar stores can't match
✗Foot traffic is declining as shopping habits shift to online-first browsing
✗Seasonal inventory requires timely promotions to avoid markdowns and dead stock
Campaign Types That Work
Grand Opening & Relocation
Announce your store to every household in a 5-mile radius with opening specials and store information.
Seasonal Sale Event
Promote clearance events, holiday sales, and seasonal launches with specific product highlights and pricing.
VIP Customer Appreciation
Reward loyal customers with exclusive early access, private shopping events, and appreciation discounts.
Back-to-School & Holiday Push
Time campaigns to major shopping seasons with curated product selections and gift guides.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate