Bring in more new restaurant diners.
EDDM puts your offer on every door in your neighborhood, timed to the occasions that drive covers. Grand openings, seasonal menus, catering pushes. No mailing list needed.
340
NEW CUSTOMERS · 6 WKS
$0.247
PER PIECE · USPS RATE
5 days
PRINT TURNAROUND
✓ USPS prep included
✓ Free campaign review
✓ Since 1974 · Branchburg, NJ
Grand Opening · Now Open
EDDMAuthentic Italian · Bridgewater, NJ
Maria's Cucina
Free appetizer with any entrée
Present this postcard · Valid through June 30
147 Main St · Bridgewater
908-555-0217
We had a line out the door on opening day. The postcards went out two weeks before, nothing else. We've done EDDM every quarter since.
340
New Customers
in first 6 weeks
Campaigns That Work
Four campaigns that fill covers.
OPENING
1–3 wks beforeGrand Opening
Every household within 1 mile gets the news before you open. Build a crowd, not a trickle. Maria's Cucina added 340 new customers from a single pre-opening drop.
Start with routes →SEASONAL
QuarterlySeasonal Menu Drop
New spring menu. Summer patio hours. Fall specials. Remind your neighborhood you're there, and give them a reason to come in this week instead of next month.
Start with routes →HIGH-VALUE
Fall · Holiday pushCatering Push
One catering booking covers months of EDDM costs. Target residential neighborhoods in higher-income areas ahead of graduation season, corporate Q4, or the holiday party window.
Start with routes →RETENTION
Monthly cadenceWeekly Specials & Loyalty
Tuesday specials. Happy hour. $10 off your next visit. Low-cost monthly drops keep your name top of mind in the neighborhood, before they pick somewhere else for dinner.
Start with routes →Same-Day Delivery Map
From your kitchen to every mailbox. Here's how it works.
Pick your neighborhood
Use our interactive route selector. Search by ZIP, see carrier routes on a map. See exactly how many addresses are on each route, and filter by household income to find the right density for your offer.
Build your offer
Start from a template built for restaurants, or upload your own design. Our free review checks your offer, layout, and call-to-action. One click confirms. We handle the rest.
We print and bundle
Professional CMYK print on 14pt certified gloss stock. We bundle by carrier route, drop off at your local post office, and complete PS Form 3587 so you don't have to.
Covers start coming in
USPS delivers to every address on your chosen routes. Expect foot traffic within 3–5 business days of approval. Our agents confirm the mail ran so you know it hit.
Plan for 2–3 weeks before your opening or event: 5-day print + 3–5-day USPS delivery. Most restaurants submit on Monday and hit mailboxes the following week.
Transparent Pricing
What a restaurant campaign costs.
Print price plus USPS postage. That's it. No setup fees, no list fees. Print your target neighborhood. Most restaurants mail 500–2,500 pieces per drop.
- ✓Free campaign & design review on every order
- ✓USPS prep, PS Form 3587, and bundling by route
- ✓Local USPS post office drop-off included
- ✓5-day print turnaround from approved file
Postage is always separate and added at checkout. Never baked into the print price.
| PIECES | PRINT PRICE | POSTAGE | PER PIECE | TOTAL |
|---|---|---|---|---|
| 500 | $207.50 | $123.50 | $0.662/pc | $331.00 |
| 1,000 | $415.00 | $247.00 | $0.662/pc | $662.00 |
| 2,500 | $721.97 | $617.50 | $0.536/pc | $1,339.47 |
| 5,000 | $1,183.50 | $1,235.00 | $0.484/pc | $2,418.50 |
6.25 × 9" · 14pt Gloss · Postage at $0.247/pc USPS EDDM Retail rate.
Full pricing table →Campaign Calendar
Mail ahead of the occasions
that drive covers.
Restaurants that mail 2–3 weeks before a peak dining occasion fill their reservation books before the competition starts advertising.
MAIL: JAN 20 – FEB 1
Valentine's Day
- Prix-fixe menu, reservation CTA
- Highest per-table revenue night of year
- Target 2-person households nearby
Highest ROI per drop of the year
MAIL: APR 20 – MAY 1
Mother's Day
- Brunch, family-style menus
- Larger parties = higher avg check
- Gift card upsell opportunity
2nd-busiest restaurant day of year
MAIL: MAY – JUN
Summer Patio
- Outdoor seating, seasonal menu launch
- Happy hour, weekend brunch push
- Longest dining season for casual spots
Highest foot-traffic season
MAIL: OCT – NOV
Holiday & Catering
- Corporate holiday parties, buyouts
- Catering bookings for Q4 events
- Gift card push before December
Highest single-booking revenue
Not sure which window fits your restaurant? Our free campaign review recommends the best occasion, offer, and routes for your specific menu and neighborhood.
Ready to Mail
Templates built for restaurants
EDDM POSTCARD · 6.25 × 9"
Maria's Cucina
is now open.
Free appetizer with any entrée · present this postcard
147 Main St · Bridgewater · 908-555-0217
EDDM POSTCARD · 6.25 × 9"
Valentine's
Prix-Fixe Dinner
3 courses · $75/couple · Reserve by Feb 10
Reservations required · limited seating
EDDM POSTCARD · 6.25 × 9"
Our spring
menu is here.
Fresh pastas, local produce, outdoor patio now open
Tues–Sun · 5pm · walkable from downtown
EDDM POSTCARD · 6.25 × 9"
Holiday parties
done right.
Corporate buyouts, family gatherings, on-site catering
Book by Nov 15 · limited dates available
Free Campaign Review
Ready to fill every table?
Tell us about your restaurant and we'll recommend the right occasion, routes, and offer. A real review from our team, not a quote form.
✓ Real team review
✓ No commitment
✓ Since 1974 · Branchburg, NJ
“We had a line out the door on opening day. The postcards went out two weeks before, nothing else.”
Maria C. · Maria's Cucina · Bridgewater, NJ