Plumbers
Bring in more new plumbing customers.
Plumbing is a trust business. Homeowners want a name they recognize. EDDM keeps your name in front of every household on your routes before the emergency happens.
4.4%
avg EDDM response rate
$0.66
per household reached
300–600
homes per carrier route
$0.247
USPS postage per piece
Why It Works
Most plumbing calls go to the company they already know.
Build name recognition before the emergency
A postcard on the fridge becomes the first call when the water heater fails at 11pm on a Sunday.
Target aging housing stock
Filter carrier routes by housing age and household income. Older homes have older pipes. That's your market.
One job pays for the whole campaign
Average plumbing job value is $300–$1,500. One response from an EDDM drop covers months of mailing costs.
Offer Ideas for Plumbers
What gets homeowners to call before the emergency
Free drain inspection
Low barrier, high conversion. Gets you in the door for maintenance that often surfaces bigger jobs.
$49 water heater flush
Specific price makes the call feel easy. Preventative maintenance brings repeat customers.
24/7 emergency service
Availability wins in emergency markets. Make sure your phone number is the biggest thing on the card.
Licensed · insured · local since [year]
Trust signals outperform discounts in established neighborhoods. Years in business = credibility.
Ready to be the name they call first?
Tell us your service area. We'll map the best routes and offer for your market.