Capture More Bookings
Photography studios use EDDM postcards to reach families, seniors, and engaged couples in surrounding neighborhoods with session promotions and portfolio showcases. Direct mail delivers a visual portfolio piece that smartphone screens cannot replicate.
Start Your Campaign25+
Sessions booked per campaign
4.4%
Average response rate
2,000%
Average ROI
Common Challenges
✗Smartphone cameras have convinced many people that professional photography is unnecessary
✗Seasonal booking peaks around holidays and graduations leave gaps in the rest of the year
✗Price competition from hobbyist photographers undercuts professional rates
Campaign Types That Work
Holiday Mini Sessions
Promote limited-time holiday, fall, and spring mini sessions that drive volume and introduce new families to your work.
Senior Portrait Season
Target families with high school juniors and seniors with portfolio showcases and early booking incentives.
Family Portrait Campaign
Reach families due for updated portraits with seasonal outdoor and studio session options.
Engagement & Wedding Outreach
Target recently engaged couples with wedding photography packages and engagement session offers.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate