Bring in more new payroll clients.

Payroll service companies use EDDM postcards to reach small and mid-size businesses struggling with payroll complexity, tax compliance, and HR administration. Direct mail reaches business owners who are too busy running their company to research payroll solutions.

Start Your Campaign
10+

New business clients per campaign

4.4%

Average response rate

4,600%

Average ROI

Common Challenges

Business owners don't switch payroll providers unless they experience a costly error or compliance issue
National payroll brands dominate awareness, making it hard for regional providers to compete
DIY payroll software seems adequate until tax penalties and compliance issues arise

Campaign Types That Work

Tax Season Compliance Alert

Reach businesses before W-2 and 1099 deadlines with messaging about penalty avoidance and accurate filing.

Free Payroll Audit

Offer a complimentary review of current payroll processes to identify errors, overpayments, and compliance gaps.

New Business Onboarding

Target newly registered businesses that need payroll setup, tax ID filing, and employee onboarding support.

HR & Benefits Bundle

Promote integrated payroll, HR, and benefits administration that simplifies business operations.

Templates coming soon

Payroll Service Companies templates are on the way

We're building ready-to-personalize postcard templates for payroll service companies businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate