Painting Contractors
Bring in more new painting customers.
Neighbors notice a fresh exterior. EDDM lets you mail every house on the block the week you finish a job, while the social proof is still standing in the driveway.
4.4%
direct mail average response rate
$0.66
per household reached
300–600
homes per carrier route
$0.247
USPS postage per piece
Why It Works
Painting is the most visible ad on the block.
Target the street right after you finish a job
Your work is already the proof. Mail the neighbors while fresh paint is still visible from the street. No headline beats 'I just did the house next door.'
Spring and fall book out in 6 weeks
Homeowners decide on painters before the season opens. Mail in February and September to land on the calendar before competitors even start quoting.
One exterior job covers the whole campaign
Average exterior paint job: $3,500–$7,000. A 500-piece EDDM campaign costs $331. One callback pays for months of marketing.
Offer Ideas for Painters
What gets homeowners to call
Free exterior estimate
No-cost, no-pressure quote gets you on the property. Most estimates close at 60%+.
10% off exterior this season
Seasonal urgency without devaluing your work. Caps naturally when spring books out.
Color consultation included
High perceived value, near-zero cost. Homeowners who can't decide on colors convert once they get help.
Licensed & insured · local since [year]
Not an offer. A trust anchor. Separates you from the unlicensed crews that knocked on their door last week.
Ready to book out the season?
Tell us your area. We'll map the routes and get you in the mail fast.