Bring in more new eye care patients.

Optometry practices use EDDM postcards to reach families and individuals due for eye exams, new glasses, and contact lens fittings. Direct mail keeps your practice visible in a market where patients only think about eye care once a year.

Start Your Campaign
35+

Appointments per campaign

4.4%

Average response rate

2,100%

Average ROI

Common Challenges

Patients only schedule eye exams when their prescription noticeably changes or insurance renews
Online eyewear retailers are capturing glasses and contact lens sales away from practices
Big-box optical chains use aggressive pricing and convenience to attract patients

Campaign Types That Work

Annual Eye Exam Reminder

Target households with reminders about the importance of annual exams, especially for children and seniors.

Frame Collection Showcase

Feature new designer and exclusive frame lines with in-store try-on invitations.

Contact Lens Fitting Special

Promote specialty contact lens fittings for astigmatism, multifocal, and hard-to-fit prescriptions.

Children's Vision Campaign

Reach families before the school year with pediatric eye exams that catch learning-affecting vision problems.

Templates coming soon

Optometry Practices templates are on the way

We're building ready-to-personalize postcard templates for optometry practices businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate