Get More Eyes on Your Practice
Optometry practices use EDDM postcards to reach families and individuals due for eye exams, new glasses, and contact lens fittings. Direct mail keeps your practice visible in a market where patients only think about eye care once a year.
Start Your Campaign35+
Appointments per campaign
4.4%
Average response rate
2,100%
Average ROI
Common Challenges
✗Patients only schedule eye exams when their prescription noticeably changes or insurance renews
✗Online eyewear retailers are capturing glasses and contact lens sales away from practices
✗Big-box optical chains use aggressive pricing and convenience to attract patients
Campaign Types That Work
Annual Eye Exam Reminder
Target households with reminders about the importance of annual exams, especially for children and seniors.
Frame Collection Showcase
Feature new designer and exclusive frame lines with in-store try-on invitations.
Contact Lens Fitting Special
Promote specialty contact lens fittings for astigmatism, multifocal, and hard-to-fit prescriptions.
Children's Vision Campaign
Reach families before the school year with pediatric eye exams that catch learning-affecting vision problems.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate