Kick-Start Your Enrollment
Martial arts schools use EDDM postcards to reach families with children and fitness-focused adults in surrounding neighborhoods. Direct mail drives trial class sign-ups that convert to long-term students and memberships.
Start Your Campaign30+
Trial sign-ups per campaign
4.4%
Average response rate
2,200%
Average ROI
Common Challenges
✗High student dropout rates after the first few months require constant new enrollment
✗Parents need to see value beyond just fighting skills to commit to ongoing tuition
✗Competing against team sports, gymnastics, and other after-school activities for family schedule time
Campaign Types That Work
Free Trial Week
Invite kids and adults to experience a week of classes with no commitment, showcasing your teaching style and facility.
Back-to-School Campaign
Position martial arts as the discipline-building, confidence-boosting activity that complements the school year.
Anti-Bullying Program
Reach parents concerned about bullying with self-defense and confidence programs designed for kids.
Adult Fitness Kickboxing
Target fitness-focused adults with high-energy kickboxing and self-defense classes that compete with gym memberships.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate