Landscaping & Lawn Care
Bring in more new landscaping customers.
When a neighbor sees your work next door, they want it too. EDDM keeps your name on every door in the neighborhoods where you already have accounts, turning one job into a street.
1 in 5
homeowners hire a landscaper after seeing the work done on a neighbor's property.
EDDM puts you in every mailbox on that street, before the neighbor knocks.
The Opportunity
Landscaping is a neighborhood business. Market like one.
EDDM saturation mailing means every household on your best routes sees your brand. Pick the ZIP codes where you already have jobs. Your truck is your billboard, your postcard is the close.
Spring cleanup push: March
"Ready for spring?" Seasonal cleanup offer timed before customers start calling competitors.
Weekly maintenance offer: April
Recurring contracts are the goal. "Lock in your weekly rate before summer." Higher LTV per acquired customer.
Fall leaf + aeration: September
Second biggest booking window. Target your existing streets. Neighbors who see your trucks all summer are primed to call.
Offer Ideas That Work for Landscaping
"Free first cut"
High perceived value, low cost. Gets them on the recurring schedule.
"Save $50 on spring cleanup"
Dollar off beats % off for home services. Feels concrete and immediate.
"Free mulch estimate"
Low barrier to entry. Once you're on the property, the upsell writes itself.
"Neighbor referral rate"
"We work your street, we'll match your neighbor's rate." EDDM makes this credible.
Turn one account into a street full of accounts.
Free campaign review. We'll map the neighborhoods where you already work.