Bring in more new jewelry customers.

Jewelry stores use EDDM postcards to reach affluent households with seasonal promotions, custom design services, and milestone gifting reminders. Direct mail delivers the luxury feel that matches the in-store experience.

Start Your Campaign
25+

Store visits per campaign

4.4%

Average response rate

3,200%

Average ROI

Common Challenges

Online jewelry retailers offer convenience and lower prices without the overhead of a showroom
Customers only think about jewelry stores during engagement, holiday, and anniversary seasons
Building trust for high-value purchases requires more than a single marketing touchpoint

Campaign Types That Work

Holiday Gift Guide

Showcase curated gift selections at multiple price points timed to Valentine's Day, Mother's Day, and Christmas.

Custom Design Experience

Promote your custom jewelry services with stories of unique pieces created for local customers.

Engagement Season Campaign

Target demographics likely to be planning proposals with ring consultations and financing options.

Estate & Vintage Collection

Feature unique estate pieces and offer appraisal services that bring new customers through the door.

Templates coming soon

Jewelry Stores templates are on the way

We're building ready-to-personalize postcard templates for jewelry stores businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate