Bring in more new gift shop shoppers.

Gift shops use EDDM postcards to reach local shoppers ahead of the holiday seasons that drive the bulk of their sales. Direct mail positions your shop as the neighborhood destination for unique gifts that online giants can't match.

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$0.247

USPS postage per piece

Nov-Dec

Peak holiday season

4-6%

Direct-mail response range

Common Challenges

✗Online retailers offer endless selection and fast shipping that's hard to compete with on convenience

✗The holiday season makes or breaks the year, so seasonal foot traffic is critical

✗Shoppers don't think of an independent shop until they're reminded it exists

Campaign Types That Work

Holiday Gift Guide

Position your shop as the local gift destination with curated selections timed to the November-December rush.

Occasion & Seasonal Push

Promote Valentine's, Mother's Day, graduation, and back-to-school gift selections as each occasion approaches.

New Arrivals Showcase

Feature fresh inventory and seasonal collections that give neighbors a reason to stop in this week.

VIP Shopping Event

Invite nearby residents to an after-hours event with refreshments, early access, and an exclusive in-store offer.

Templates coming soon

Gift Shops templates are on the way

We're building ready-to-personalize postcard templates for gift shops businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Or start a custom design now →

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate

Start Your Campaign Call (908) 232-7770