Fill More Living Rooms
Furniture stores use EDDM postcards to reach homeowners and new movers in their delivery area with seasonal sales, new collections, and financing promotions. Direct mail drives showroom visits that online browsing alone cannot generate.
Start Your Campaign30+
Showroom visits per campaign
4.4%
Average response rate
2,400%
Average ROI
Common Challenges
✗Online furniture retailers offer unlimited selection and free delivery to the door
✗Showroom operating costs are high, making foot traffic conversion critical
✗Long purchase cycles mean customers visit multiple stores before deciding
Campaign Types That Work
Seasonal Clearance Event
Drive showroom traffic with limited-time pricing on floor models and discontinued collections.
New Mover Welcome
Target recently sold homes where buyers need to furnish new spaces within weeks of moving in.
Room Design Consultation
Offer a free in-store or in-home design session that builds relationships and increases average order value.
Financing Promotion
Promote zero-interest financing options that make larger purchases accessible to more households.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate