Serve More Families with Compassion
Funeral homes use EDDM postcards to build community awareness and encourage pre-planning conversations. Direct mail delivers a dignified, respectful message that positions your funeral home as the trusted local choice.
Start Your Campaign15+
Pre-planning appointments per campaign
4.4%
Average response rate
3,800%
Average ROI
Common Challenges
✗Families default to the funeral home they've heard of, making brand awareness critical
✗Pre-planning is a hard conversation to start, but pre-need arrangements drive long-term revenue
✗Corporate funeral chains are acquiring independent homes and outspending on marketing
Campaign Types That Work
Pre-Planning Information Guide
Mail an educational guide that gently encourages families to plan ahead and remove the burden from loved ones.
Community Memorial Event
Invite the community to annual remembrance events, veterans' tributes, and holiday memorial services.
Grief Support Resources
Share grief counseling resources and support group information that serves families and builds lasting relationships.
Veterans & First Responder Program
Reach veterans and first responders with specialized services and honor programs that resonate with their community.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate