Bring in more new flower customers.

Florists use EDDM postcards to reach neighborhood households ahead of the holidays and occasions that drive flower sales. Direct mail captures local orders before customers default to a national delivery website.

Start Your Campaign

$0.247

USPS postage per piece

1-2 weeks

Holiday pre-order lead time

4-6%

Direct-mail response range

Common Challenges

✗Online order-gathering services skim local orders and take a heavy cut

✗Revenue clusters around a handful of holidays, so timing the message is everything

✗Customers don't think of a specific shop until the moment they need flowers

Campaign Types That Work

Holiday Pre-Order Mailer

Reach households 1-2 weeks before Valentine's Day, Mother's Day, and the December holidays to lock in local orders.

Occasion Reminder Card

Promote birthday, anniversary, and sympathy arrangements that customers keep on the fridge for when they need them.

Wedding & Event Flowers

Target engaged couples and event hosts with consultation offers for ceremony and reception florals.

Weekly Fresh Arrangement

Drive repeat visits with fresh-cut specials and a subscription option for home or office bouquets.

Templates coming soon

Florists templates are on the way

We're building ready-to-personalize postcard templates for florists businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Or start a custom design now →

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate

Start Your Campaign Call (908) 232-7770