Build a Stronger Membership
Gyms and fitness studios use EDDM postcards to reach health-conscious residents within a tight radius of their location. Direct mail drives trial memberships and class sign-ups that convert to long-term members.
Start Your Campaign50+
New members per campaign
4.4%
Average response rate
1,500%
Average ROI
Common Challenges
✗January resolution sign-ups churn by March, making year-round acquisition essential
✗Competing against home workout apps, YouTube fitness, and smart gym equipment
✗Low-cost national chains make it difficult to justify premium membership pricing
Campaign Types That Work
New Year Kickoff
Hit mailboxes in late December with resolution-ready offers that drive January enrollments.
Free Week Trial
Remove commitment anxiety with a no-obligation trial that lets prospects experience your community and facilities.
Group Fitness Launch
Promote new class offerings, specialty programs, and certified instructor highlights.
Corporate Wellness Partnership
Target nearby businesses with group rates and employee wellness programs that drive bulk memberships.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate