Bring in more new skincare clients.

Estheticians and skincare studios use EDDM postcards to reach residents in surrounding neighborhoods with treatment packages and seasonal offers. Direct mail drives new facials and builds the recurring clients who book month after month.

Start Your Campaign
$0.247

USPS postage per piece

Every door

No mailing list to buy

4-6%

Direct-mail response range

Common Challenges

Clients treat facials as an occasional luxury rather than regular skincare
At-home products and subscription boxes compete for the same skincare budget
Building a recurring book of clients requires steady new-client flow to start the habit

Campaign Types That Work

First-Facial Offer

Mail a new-client treatment offer to nearby households to introduce your studio and fill open appointments.

Treatment Package Plans

Convert one-time visits into recurring revenue with multi-session facial and treatment packages.

Seasonal Skincare Push

Promote post-summer repair, winter hydration, and pre-event glow treatments timed to the season.

Gift Card & Occasion Mailer

Drive gift-card sales with mailers timed to Mother's Day, the holidays, and wedding season.

Templates coming soon

Estheticians & Skincare templates are on the way

We're building ready-to-personalize postcard templates for estheticians & skincare businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate