Bring in more new estate planning clients.

Estate planning attorneys use EDDM postcards to reach homeowners and families who need wills, trusts, and succession plans but keep putting them off. Direct mail creates the gentle urgency that moves people from thinking about it to scheduling a consultation.

Start Your Campaign
20+

Consultations per campaign

4.4%

Average response rate

4,200%

Average ROI

Common Challenges

Most people know they need estate planning but procrastinate indefinitely
Online will services commoditize basic documents, making it harder to justify attorney fees
Reaching the right demographic requires targeting homeowners with assets to protect

Campaign Types That Work

Free Estate Planning Seminar

Invite community members to an educational workshop that positions you as the accessible local expert.

New Parent Planning Guide

Target young families with messaging about guardianship, trusts, and protecting their children's future.

Retirement & Legacy Mailer

Reach 55+ homeowners with estate review services that ensure their plan reflects current wishes and tax law.

Business Succession Planning

Target business owners who need buy-sell agreements, key person planning, and ownership transition strategies.

Templates coming soon

Estate Planning Attorneys templates are on the way

We're building ready-to-personalize postcard templates for estate planning attorneys businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate