Reach Families Who Need a Plan
Estate planning attorneys use EDDM postcards to reach homeowners and families who need wills, trusts, and succession plans but keep putting them off. Direct mail creates the gentle urgency that moves people from thinking about it to scheduling a consultation.
Start Your Campaign20+
Consultations per campaign
4.4%
Average response rate
4,200%
Average ROI
Common Challenges
✗Most people know they need estate planning but procrastinate indefinitely
✗Online will services commoditize basic documents, making it harder to justify attorney fees
✗Reaching the right demographic requires targeting homeowners with assets to protect
Campaign Types That Work
Free Estate Planning Seminar
Invite community members to an educational workshop that positions you as the accessible local expert.
New Parent Planning Guide
Target young families with messaging about guardianship, trusts, and protecting their children's future.
Retirement & Legacy Mailer
Reach 55+ homeowners with estate review services that ensure their plan reflects current wishes and tax law.
Business Succession Planning
Target business owners who need buy-sell agreements, key person planning, and ownership transition strategies.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate