Keep your instructor calendars full.

Every driving school graduates its customers, so the roster resets constantly. EDDM postcards reach the households with teens approaching permit age, plus the adults who never got licensed, right in your service radius.

Fill Your Schedule

35+

Student signups per campaign

4.0%

Average response rate

700%

Average ROI

Common Challenges

✗Every student graduates, so the schedule needs a constant stream of new signups

✗Parents search once, book once, and rarely compare beyond the first result they find

✗Permit birthdays and school breaks drive demand you can't see coming without being top-of-mind

Campaign Types That Work

Summer Lesson Season

Mail family neighborhoods in May when school lets out and teens have time for behind-the-wheel hours.

New Driver Package

Reach parents with a permit-to-license package that covers classroom, road hours, and the test appointment.

Adult Learner Outreach

Target apartment and transit-heavy routes where adults who never got licensed are ready to change that.

Winter Driving Refresher

Offer defensive and winter driving courses in November for new drivers facing their first icy season.

Templates coming soon

Driving Schools templates are on the way

We're building ready-to-personalize postcard templates for driving schools businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Or start a custom design now →

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate

Fill Your Schedule Call (908) 232-7770