HVAC · Plumbing · Electrical · Home Services
Bring in more new contractor customers.
Home service calls go to whoever is already on the fridge. EDDM puts your name and number in every mailbox in your target neighborhoods, weeks before the rush, not during it.
47
calls, first spring drop
Jake Sherritt, Mercer HVAC & Mechanical, was booked out for the whole spring season after his first 1,000-piece EDDM mailing.
Cost: $415 print + $247 postage = $662 total. Revenue from 47 tune-ups: >$9,000.
Client Result
“I was booked out for the whole spring season after the first mailing. I didn't expect it to work that fast.”
Jake Sherritt · Mercer HVAC & Mechanical · 47 calls, first drop
47
calls, 1 mailing
$0.66
per household
Campaign Types
Four campaigns that drive service calls.
Spring Tune-Up Offer
Mail: February – March
Get your name on the fridge before the first hot day. A spring tune-up postcard mailed to every homeowner in your target routes means you're the first number they call when the AC struggles.
"Is your AC ready for summer? Book a tune-up before June and save $25."
New Homeowner Introduction
Mail: ongoing, target recent movers
New homeowners have a 90-day window where they make every service vendor decision: HVAC, plumber, electrician. A postcard that arrives in the first month makes you the incumbent before anyone else gets the chance.
"New to the neighborhood? We service [area]. Free first-visit estimate. No commitment."
Storm Season Response
Mail: within 1 week of a major weather event
After a hard winter, summer storm, or first cold snap, every homeowner in your area is thinking about their roof, HVAC, and basement. A fast-turn postcard mailed right after the event captures demand at its peak.
"Storm damage? We're scheduling inspections this week. Call now."
Maintenance Plan Reminder
Mail: fall, after summer rush ends
Annual maintenance plans are the highest-LTV offer in home services. A fall postcard targeting your active neighborhoods sells the plan when homeowners are most receptive, just before heating season.
"Skip next summer's wait list. Annual plan customers get priority scheduling, year-round."
How It Works
Four steps from ZIP code to ringing phone.
Pick your target neighborhoods
Use the route selector to choose carrier routes near your service area. See exact household counts and costs before committing.
Choose or upload a design
Start from a proven home services template or upload your file. Free design review on every order.
L&B prints and delivers
We bundle by route, complete USPS paperwork, and drop at the post office. Done in 5 business days from design approval.
Your phone rings
Track calls, QR scans, and bookings by campaign. Know what routes drove response before you run the next drop.
Pricing · 6.25×9" Standard
Jake's campaign: 1,000 pcs.
Total cost: $662.
$415 print + $247 postage. 47 calls. More than $9,000 in spring tune-up revenue. No setup fees, campaign review included.
See all sizes & pricing6.25 × 9" · 14pt Gloss · Print Only
+ $0.247/pc USPS postage added at checkout
Seasonal Calendar
Run it every season.
Four drops per year means your brand is the default home service company in those neighborhoods. Mercer HVAC went from cold start to 47 calls on the first spring drop.
SPRING · MARCH
AC Tune-Up Offer
"Is your AC ready for summer?" Book before June and save $25.
SUMMER · JUNE
Emergency Response
"AC down? Same-day service." Your number in their hand when it breaks.
FALL · SEPTEMBER
Heating Inspection
"Get your furnace checked before the cold." Pre-season is the easiest sell.
WINTER · DECEMBER
Service Contract Push
Annual maintenance plans = recurring revenue. January retention campaign.
Home Service Templates
Start from a proven design.
Spring Tune-Up · Seasonal Push
Seasonal trigger · dollar-off offer · prominent phone
New Homeowner Intro
Welcome tone · free estimate · service area map
Storm Response · Fast Turn
Urgency frame · inspection offer · call-first CTA
Maintenance Plan · Fall
Recurring revenue pitch · priority scheduling offer
Ready to fill your spring calendar?
Free campaign review. We'll recommend the right routes, timing, and offer for your service area.