Bring in more new coffee shop regulars.

Coffee shops and cafés use EDDM postcards to reach neighbors within walking and commuting distance with first-cup offers and loyalty programs. Direct mail turns one-time visitors into the morning regulars who keep the line moving every day.

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$0.247

USPS postage per piece

Every door

No mailing list to buy

4-6%

Direct-mail response range

Common Challenges

✗Drive-thru chains and convenience stores capture commuters before they discover your café

✗Loyalty is built one habit at a time, and you need new faces in the door to start that habit

✗Foot traffic depends on walkability and word-of-mouth that's hard to scale on its own

Campaign Types That Work

Morning Regular Offer

Mail a first-cup-on-us or buy-one offer to nearby households and offices to start a daily-visit habit.

Loyalty Program Launch

Introduce a punch card or app rewards program that turns first-time visitors into weekday regulars.

New Neighbor Welcome

Target recently sold homes and new apartment buildings within walking distance to capture residents before they pick a routine.

Seasonal Drink Reveal

Promote pumpkin, peppermint, and iced-season menus timed to the weeks customers are already craving them.

Templates coming soon

Coffee Shops & Cafés templates are on the way

We're building ready-to-personalize postcard templates for coffee shops & cafés businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Or start a custom design now →

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate

Start Your Campaign Call (908) 232-7770