Bring in more new boutique shoppers.

Boutiques and specialty retailers use EDDM postcards to reach local shoppers with new arrivals, trunk shows, and exclusive in-store events. Direct mail creates the personal touch that sets independent shops apart from online giants.

Start Your Campaign
45+

Store visits per campaign

4.4%

Average response rate

1,600%

Average ROI

Common Challenges

Competing against online retailers with unlimited selection and free shipping
Foot traffic depends on location visibility and word-of-mouth that's hard to scale
Seasonal inventory turns create pressure to move product before markdowns

Campaign Types That Work

New Arrivals Showcase

Feature seasonal collections with styled photography that gives recipients a reason to visit this week.

VIP Shopping Event

Invite neighborhood residents to exclusive after-hours events with refreshments, styling advice, and early access.

Holiday Gift Guide

Position your shop as the local destination for unique gifts with curated selections at multiple price points.

Loyalty & Rewards Launch

Introduce a punch card or points program that turns first-time visitors into repeat shoppers.

Templates coming soon

Boutiques & Specialty Shops templates are on the way

We're building ready-to-personalize postcard templates for boutiques & specialty shops businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate