Bring Shoppers Through Your Door
Boutiques and specialty retailers use EDDM postcards to reach local shoppers with new arrivals, trunk shows, and exclusive in-store events. Direct mail creates the personal touch that sets independent shops apart from online giants.
Start Your Campaign45+
Store visits per campaign
4.4%
Average response rate
1,600%
Average ROI
Common Challenges
✗Competing against online retailers with unlimited selection and free shipping
✗Foot traffic depends on location visibility and word-of-mouth that's hard to scale
✗Seasonal inventory turns create pressure to move product before markdowns
Campaign Types That Work
New Arrivals Showcase
Feature seasonal collections with styled photography that gives recipients a reason to visit this week.
VIP Shopping Event
Invite neighborhood residents to exclusive after-hours events with refreshments, styling advice, and early access.
Holiday Gift Guide
Position your shop as the local destination for unique gifts with curated selections at multiple price points.
Loyalty & Rewards Launch
Introduce a punch card or points program that turns first-time visitors into repeat shoppers.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate