Turn nearby readers into regulars.
Independent bookstores thrive on regulars who live close enough to wander in, and postcards reach every one of them. EDDM puts your events, staff picks, and story times in the hands of readers your email list has never met.
Bring In More ReadersStore visits per campaign
Average response rate
Average ROI
Common Challenges
Campaign Types That Work
Author Event Invitations
Mail your area ahead of signings and readings to fill seats with neighbors who've never been inside.
Holiday Gift Guide
Send a staff-picks gift guide in November when shoppers want thoughtful gifts without the shipping gamble.
Summer Reading Kickoff
Reach family neighborhoods in June with kids' reading programs, story times, and summer picks.
Membership Launch
Announce a loyalty or membership program that gives regulars a reason to buy every book from you.
Templates coming soon
Bookstores templates are on the way
We're building ready-to-personalize postcard templates for bookstores businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.