Bring more riders through your door.

Bike shops win on service, fit, and being five minutes away, and every one of those advantages lives in your neighborhood. EDDM postcards remind local riders that the shop that fixes it right is closer than the checkout button.

Bring In More Riders
55+

Store visits per campaign

4.4%

Average response rate

500%

Average ROI

Common Challenges

Online retailers and direct-to-consumer brands undercut floor prices
Service revenue depends on riders knowing you fix bikes bought anywhere
The spring rush overwhelms the shop while winter months run quiet

Campaign Types That Work

Spring Tune-Up

Mail in March with a tune-up special that gets bikes out of garages and into your service queue.

Family Riding Season

Reach family neighborhoods in May with kids' bikes, helmets, and free safety checks before summer.

E-Bike Test Ride Event

Invite your area to test ride e-bikes in person, the one thing an online retailer can't offer.

Winter Service Special

Offer off-season service pricing in December so riders beat the spring line and you fill quiet months.

Templates coming soon

Bicycle Shops templates are on the way

We're building ready-to-personalize postcard templates for bicycle shops businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate