Fill Every Chair
Barbershops use EDDM postcards to reach men in surrounding neighborhoods with first-visit offers and membership plans. Direct mail drives walk-ins and builds the loyal client base that keeps chairs full every week.
Start Your Campaign60+
New clients per campaign
4.4%
Average response rate
1,400%
Average ROI
Common Challenges
✗High street-level competition means customers have multiple options within a short drive
✗Walk-in traffic is unpredictable and hard to forecast for staffing
✗Retaining clients requires building personal relationships that take time to develop
Campaign Types That Work
Grand Opening & New Location
Announce your barbershop to every household within a 3-mile radius with a first-cut discount.
Membership Plan Promotion
Convert walk-ins into regulars with monthly plans that include cuts, beard trims, and product discounts.
Father & Son Special
Target families with bundled pricing that brings in two customers at once and builds generational loyalty.
Referral Reward Card
Encourage existing clients to bring friends with a dual-incentive referral that rewards both parties.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate