Grow Your Local Deposits
Banks and credit unions use EDDM postcards to reach households and small businesses in their branch service area with account promotions, loan offers, and community event invitations. Direct mail builds the local trust that digital-only banks cannot replicate.
Start Your Campaign35+
New accounts per campaign
4.4%
Average response rate
2,800%
Average ROI
Common Challenges
✗Online banks and fintechs are capturing deposits with higher rates and lower fees
✗Branch foot traffic is declining as customers shift to mobile banking
✗Younger demographics don't see a reason to choose a local bank over a national app
Campaign Types That Work
New Account Promotion
Promote checking and savings bonuses to households within your branch service radius.
Home Equity & Mortgage Offer
Reach homeowners with competitive rates and local processing that national lenders can't match.
Small Business Banking
Target local business owners with business checking, merchant services, and SBA loan offerings.
Community Event Invitation
Invite residents to financial literacy workshops, shred events, and community sponsorship activities that build relationships.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate