Bring in more new bakery customers.

Bakeries use EDDM postcards to reach neighborhood households ahead of the holidays and celebration seasons when custom-order demand spikes. Direct mail puts your cakes and pastries on the kitchen counter right when people are planning their next gathering.

Start Your Campaign

$0.247

USPS postage per piece

3-4 weeks

Holiday pre-order lead time

4-6%

Direct-mail response range

Common Challenges

✗Custom-order revenue clusters around holidays and events, leaving slower stretches in between

✗Grocery-store bakeries undercut on price even though they can't match fresh, made-to-order quality

✗Customers don't think of you until they need a cake, so staying top-of-mind is essential

Campaign Types That Work

Holiday Pre-Order Mailer

Reach households 3-4 weeks before Thanksgiving, Christmas, and Easter to lock in pie and dessert orders early.

Custom Cake & Celebration

Target neighborhoods with messaging about birthday, wedding, and graduation cakes that drive custom orders.

Grand Opening Blitz

Saturate surrounding streets with opening announcements, a sample offer, and your signature items.

Daily Fresh Reminder

Promote fresh-baked breads, morning pastries, and a first-visit treat to build a regular weekday following.

Templates coming soon

Bakeries templates are on the way

We're building ready-to-personalize postcard templates for bakeries businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Or start a custom design now →

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate

Start Your Campaign Call (908) 232-7770