Drive More Lot Traffic
Auto dealerships use EDDM postcards to reach households in their market area with inventory promotions, service specials, and trade-in events. Direct mail puts your offer on the kitchen counter where buying decisions happen.
Start Your Campaign30+
Lot visits per campaign
4.4%
Average response rate
5,500%
Average ROI
Common Challenges
✗Online car shopping has reduced spontaneous lot visits and walk-in traffic
✗Competing against national online platforms that aggregate inventory from every dealer
✗High advertising costs across digital, radio, and TV make cost-per-sale unpredictable
Campaign Types That Work
Sales Event Mailer
Promote seasonal clearance events, model-year-end deals, and holiday sales with specific vehicle offers and pricing.
Trade-In Value Campaign
Target owners of 3-5 year old vehicles with personalized trade-in value estimates that drive appraisal appointments.
Service Department Special
Win back service customers with oil change, tire, and brake specials that build long-term dealership loyalty.
Pre-Owned Inventory Showcase
Highlight certified pre-owned vehicles with photos and pricing to reach budget-conscious buyers in your area.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate