Bring in more new car buyers.

Auto dealerships use EDDM postcards to reach households in their market area with inventory promotions, service specials, and trade-in events. Direct mail puts your offer on the kitchen counter where buying decisions happen.

Start Your Campaign
30+

Lot visits per campaign

4.4%

Average response rate

5,500%

Average ROI

Common Challenges

Online car shopping has reduced spontaneous lot visits and walk-in traffic
Competing against national online platforms that aggregate inventory from every dealer
High advertising costs across digital, radio, and TV make cost-per-sale unpredictable

Campaign Types That Work

Sales Event Mailer

Promote seasonal clearance events, model-year-end deals, and holiday sales with specific vehicle offers and pricing.

Trade-In Value Campaign

Target owners of 3-5 year old vehicles with personalized trade-in value estimates that drive appraisal appointments.

Service Department Special

Win back service customers with oil change, tire, and brake specials that build long-term dealership loyalty.

Pre-Owned Inventory Showcase

Highlight certified pre-owned vehicles with photos and pricing to reach budget-conscious buyers in your area.

Templates coming soon

Auto Dealerships templates are on the way

We're building ready-to-personalize postcard templates for auto dealerships businesses. Drop your email and we'll alert you the moment they launch — or start a custom design now with a free expert review.

Why L&B Printing?

Free design review on every orderDecades of NJ campaign dataWe handle USPS bundling and delivery4.4% average response rate