Family-Owned Since 1974
L&B Printing was founded by Lance and Betsy Booth with a simple belief: print should bring in customers, not just look nice. Three generations later, that belief drives everything we do.
Our Story
In 1974, Lance and Betsy Booth opened L&B Printing in New Jersey with a single press and a commitment to helping local businesses grow. They believed that print marketing should deliver measurable results — not just fill a mailbox.
Over the next five decades, L&B tracked over 50,000 campaigns across dozens of industries. That data — response rates, design patterns, offer structures, timing — became our competitive advantage. We know what works because we've measured it.
Today, Kristy Booth leads L&B Printing with the same values her parents instilled: treat every customer like family, and never let a campaign go to print without expert review. Our free design review service has caught thousands of response-killing mistakes — saving our customers money and generating better results.
We specialize in EDDM (Every Door Direct Mail) postcards, averaging 4.4% response rates — 37 times higher than email. We handle everything from design review to printing, bundling, USPS paperwork, and Post Office delivery.
What We Stand For
Family Values
Started by Lance and Betsy Booth in 1974, now led by their daughter Kristy. We treat every customer like family.
Results First
We don't just print — we help you create campaigns that generate measurable business results. 50+ years of data backs every recommendation.
Expert Review
Every order gets a free design review. Our team catches response-killing mistakes before they cost you customers.
Quality Guarantee
If your print doesn't meet our standards, we reprint it — no questions asked. Your success is our reputation.