Question 1

What is EDDM and how does it work?

Accepted Answer

EDDM (Every Door Direct Mail) is a USPS service that lets you send postcards to every address on specific mail carrier routes — no mailing list needed. You choose routes based on demographics like household income, age, and homeowner status. L&B Printing handles the design review, printing, bundling by carrier route, USPS paperwork (PS Form 3587), and delivery to your local Post Office.

Question 2

What size postcards work best for EDDM?

Accepted Answer

The most effective EDDM postcard size is 6.25" x 9", which is the standard USPS-approved size that qualifies for the lowest postage rates. This size provides enough space for a compelling offer and clear call-to-action while keeping your per-piece cost as low as possible.

Question 3

How much does EDDM cost per piece?

Accepted Answer

EDDM printing starts at approximately $0.15 per piece depending on quantity and paper stock, plus USPS postage of approximately $0.23 per piece. For a typical 5,000-piece campaign, your total investment is around $1,900 — and with an average 4.4% response rate, that means roughly 220 potential customer responses.

Question 4

Does L&B Printing offer design review?

Accepted Answer

Yes. L&B Printing offers free expert design review on every order. Our team checks for response-killing mistakes like unclear calls-to-action, weak headlines, low-resolution images, and missing contact information before your campaign goes to print. With 50+ years of campaign data, we know what works and what doesn't.

Question 5

How long does printing and delivery take?

Accepted Answer

Standard printing turnaround is 3-5 business days after proof approval. Once printed, we bundle your postcards by carrier route and deliver them to your selected Post Office. USPS typically delivers EDDM mail within 3-7 business days after drop-off.

Question 6

What's the minimum quantity for EDDM?

Accepted Answer

USPS requires a minimum of 200 pieces per carrier route for EDDM mailings. At L&B Printing, our minimum order quantity is 500 pieces. Most campaigns start at 2,000-5,000 pieces to cover enough routes for meaningful results.

Question 7

Can I choose which neighborhoods receive my postcards?

Accepted Answer

Absolutely. That's the power of EDDM — you select specific carrier routes based on demographics like household income, age range, and homeowner percentage. This lets you target the neighborhoods most likely to respond to your offer, whether you're a real estate agent farming a specific area or a restaurant driving local foot traffic.

Question 8

What file format should I upload for printing?

Accepted Answer

PDF is the preferred file format. For best results, your file should be 300 DPI resolution, CMYK color mode, with 0.125" bleed on all sides. If you're not sure about your file, don't worry — our free design review will catch any issues before printing. You can also use our online design tool to create your postcard from scratch or from a template.

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