Keep the Calls Flowing
Plumbing companies use EDDM postcards to reach homeowners in aging neighborhoods where pipes, water heaters, and fixtures need attention. Direct mail builds name recognition so you're the first call when water starts flowing where it shouldn't.
Start Your Campaign38+
Service calls per campaign
4.4%
Average response rate
2,000%
Average ROI
Common Challenges
✗Emergency calls are unpredictable and hard to scale — you need proactive lead generation
✗Homeowners search 'plumber near me' and pick the first result, often a lead aggregator
✗Low-price competitors win on cost but create callback issues that hurt the whole industry's reputation
Campaign Types That Work
Water Heater Replacement
Target homes with water heaters over 10 years old before they fail and cause water damage.
Drain Cleaning Special
Promote seasonal drain cleaning to prevent backups and introduce your company to new customers.
Whole-Home Plumbing Inspection
Offer a comprehensive inspection that catches small issues before they become expensive emergencies.
Sump Pump Readiness
Mail before spring thaw and heavy rain seasons to drive sump pump installations and replacements.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate