Power Up Your Lead Flow
Electrical contractors use EDDM postcards to reach homeowners in older neighborhoods where wiring, panels, and outlets need upgrading. Direct mail positions you as the trusted local expert before an emergency strikes.
Start Your Campaign30+
Service calls per campaign
4.4%
Average response rate
2,400%
Average ROI
Common Challenges
✗Most homeowners only call an electrician in an emergency, making proactive marketing essential
✗Competing against handymen and unlicensed workers who undercut on price
✗Difficulty educating homeowners about hidden electrical hazards they can't see
Campaign Types That Work
Panel Upgrade Campaign
Target homes built before 1990 where electrical panels may be undersized for modern appliance and EV charger demands.
Safety Inspection Offer
Promote whole-home electrical safety inspections that uncover hazards and generate upgrade work.
EV Charger Installation
Reach neighborhoods with high electric vehicle adoption where homeowners need Level 2 charger installations.
Generator Readiness Mailer
Hit mailboxes before storm season promoting whole-home generators for power outage protection.
Why L&B Printing?
Free design review on every order50+ years of campaign dataWe handle USPS bundling and delivery4.4% average response rate